Improved User Experience,86% increase in website traffic, Flexible Content Customization after implementing Kentico for an Entertainment and Media Giant

EMEA Market Place is a comprehensive, user-friendly, and reliable directory of events and news worldwide, by ABS-CBN (Alto Broadcasting SystemChronicle Broadcasting Network). It gives information about various events taking place globally, along with other news, community articles, etc.

ABS-CBN Corporation is the largest entertainment and media conglomerate in the Philippines. It is one of the core businesses of the Lopez Holdings Corporation, which is headed by an influential Filipino family.

Ray Business Technologies studied the EMEA Market Place requirement and proposed Kentico CMS for the implementation of their site. Kentico Enterprise CMS is a leading provider of Content Management Solution, empowering enterprises to quickly build and deploy internet solutions. 


The main goal of this project was to enable the client to manage its marketing and customer engagement programs with a much greater degree of sophistication, and fine tune content and functionality to drive lead conversion and better user engagement on the website. The features mentioned below, were part of the new site:

  • Events
  • News
  • Community
  • Featured Articles
  • Past Events Image Gallery
  • Event Map
  • Coupons and Redemption
  • Geo-targeting 


  • Integrating Gigya sign-on and Edit connections with Kentico membership
  • Redirection of users to the event, based on their geo-locations
  • Getting photos of the most recent event from external site and displaying them in EMEA
  • Implementation with Kentico Azure and hosting multiple sites on the same instance
  • Manage media files in Azure Blob
  • Selective Auto Sync for content staging


  • Stored the Gigya user in the CMS from Gigya, notifying site user from CMS to Gigya
  • Used Max Mind database for geo-targeting implementation
  • Made repeater path dynamic, which would point to the most recent external site event photos
  • Had design discussions with Kentico team where the approach was decided after several meeting and prototyping, this kind of implementation being first of its kind
  • Media files stored on Azure blob storage are divided into folders for better scalability
  • Implemented custom sync functionality, to sync selected types of object in a certain scope and ignored other changes


The new website has enabled the client to manage its marketing and customer engagement programs with a much greater degree of sophistication, and to fine tune content and functionality to drive lead conversion and better user engagement. The new website built with Kentico, provides great user experience and has served to further strengthen the position of the client as the leader in Events:

  • The site witnessed an increase in traffic
  • Increase in average visit duration and increase in unique visitors on the website
  • Kentico implementation saved 21 days on development
  • The website’s bounce rates dropped by 15%
  • Increase in sales, online bookings, and donations
  • Improvement in social media engagement 

Key criteria for choosing Kentico

  • Kentico CMS 8.2.x offers all of the required modules that other CMS' on the market don’t
  • Kentico 8.2.x supports all the latest Microsoft technologies, including Visual Studio 2013, Microsoft .NET Framework 4.5, Windows Server 2012, Microsoft SQL Server 2014, Windows 8.1, and Azure SDK 2.5
  • Single instance supports multiple websites
  • Online Marketing capabilities
  • Content staging option while working with different environments/versions of the hosted site
  • Kentico application can run in multiple instances of one web role on Microsoft Azure
  • Easily maintainable document management system with workflows
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